The Power of Social Proof: How Product Reviews Can Influence Customer Decisions
Why do you need reviews?
1. Trust endorsement.
When visiting an unknown website as a new user, there will be strong vigilance towards the website, especially psychological barriers to shopping such as payment security. The best way for an unknown brand to increase conversion rate is to use review app. Good reviews will improve the user's deeper understanding of the product.
2. Users have various doubts
The product links that users visit cannot fully answer the questions that users want to know. For example, a user who needs to hike outdoors wants to buy a thermos, whether the thermos can store ice cubes, and how many hours the preservation effect can be achieved. Answers may appear in the comments.
3. Buyers Need to Hear Real Buyer Voices
In many shopping scenarios, seller shows and buyer shows are often very different, especially for users who sell clothing. The models in seller shows are tall and thin with healthy and attractive bodies, but if the users are not of the same type, it will bring If you are anxious about buying and worry that the clothes you buy are not suitable for your figure, if there are similar buyer shows in the comments at this time, you can truly feedback similar outfit effects. This is an important part of buyers' hesitation to buy, and we can improve our conversion rate through reviews.
4. Buyers need to hear a professional voice
Professional industry or professor comments have a good proof effect on highly specialized industries, such as our anti-aging skin care products, using professional knowledge and experimental papers to prove that our products have falsifiable selling points, professional comments It can be an expert from this industry, or an online celebrity, a portal website, or a certificate from a research and development institution.
5. Your users will help you convince others to buy
The best review I have ever seen is from a wedding product. My user bought our bouquet and she is very satisfied with our product. She shared her unforgettable wedding process in the review, and her review conveyed emotion And joy, and thanks to our products for being able to accompany her through an unforgettable day. Authentic reviews will greatly increase new users' expectations and desires for the product.
6. Negative reviews can reflect the service of the brand
Everyone is worried that negative reviews will have a negative impact on the brand, but making good use of negative reviews will actually gain a better reputation. For example, some users leave negative reviews, and the product is damaged during transportation. Compensating users will make everyone feel more at ease when shopping. Pre-sales are very important, but after-sales is also very important.
How to get started if you haven't commented yet
You can experience the reviews app -- Dadao Product Reviews & Email.
How to get comments？
Dadao provides a variety of ways to get reviews, which are applicable no matter you are doing dropshipping or a brand;
1. Import reviews---When you need reviews of the same product, you can directly copy the product link from Amazon/AliExpress/Etsy and other platforms, and then import reviews with one click. This process does not require any authorization, just need A link can synchronize comments.
2. Excel import comments---If you are an excellent brand store and have accumulated a lot of comments on other platforms, you can directly download your comments on other platforms and paste them according to our format, and then you can Import into our commenting tool.
3. Collect comments by email--- Dadao also provides Shopify's reviews collection service, which regularly sends emails to users after purchasing orders, and invites users to leave a review for the product.
How to display reviews?
1. Display in the store --- Dadao provides a variety of custom styles to display their reviews for different styles of websites.
2.Google display reviews --- The off-site review display includes Google search scores and Google shopping reviews, which will effectively help you get a good click-through rate.